British Barbers’ Association Launches Product Range
Developed after consultation with BBA members and after extensive consumer research, the comprehensive range does not just allow customers the benefit of expertly-formulated shave, skin and hair care products but will also allow the association to continue offering free membership to all barbers across the UK as well as developing new workshops and events.
The initial product line-up will include 12 male grooming essentials:
For hair: Thickening Shampoo; Stimulating conditioner; Moulding cream (styling); Defining Gel (styling); Texturising clay (styling) and Finishing Pomade (styling)
For the face: Shave Butter; Shave cream; Shave Oil; Post Shave Balm; Daily Face Wash and Daily Face Moisturiser.
Speaking about the range - which will be available to buy through Barbershops & Salons across the UK- BBA Director Mike Taylor said, “Introducing a product range is part of our long-term vision to ensure that the BBA is self-sufficient and can keep its membership free. It will give us a vital income that allows us to look at developing new and innovative training programmes and events that really grow the barbering industry by offering the highest standards of training and professionalism possible”.
He added, “Many of the BBA team have already tried and tested the products on their customers and their staff, and all have said how they love the fragrance and how the products feel on their hair and skin but more importantly how well they all functioned. We are extremely confident that these products will give our members a way to increase their retail sales while offering top quality products, we will be producing a range of events and videos to show just how to get the best from this fantastic range”.
The development of this 12-strong, high-performance range has taken over two years since initial market testing and research. Heading up the product development is BBA Director of Business Development, Trevor Studd. Trevor originally a Barber himself has been in the Industry for over 20 years and most recently held positions for ESPA Skincare (as Asia Director) and as Vice President for luxury men’s grooming brand Hommage. Trevor commented, “With such a wealth of knowledge and expertise within the BBA, creating this grooming range was an obvious thing to do but it has really opened up an opportunity for the BBA to be the authority brand in male hair, shave and skin care by delivering to the market an expertly-formulated range developed and manufactured in Britain by barbers for barbers.”
More information coming soon.............
About the BBA
The British Barbers’ Association is the leading association for the barbering industry in the UK. Supporting barbers, male grooming salons and men's hairdressers across the country, the BBA works with government-appointed organisations and agencies to ensure the development of high-quality training and qualifications that meet the industry's needs.